You can’t avoid a Brand its yours by default or design.. 

People will always remember you by what you represent – I learned that early. We all know what a brand is, but do we really take time to invest in our own? Often times people think that branding is only for those that own a business. However, your brand is what ultimately sets you apart from your peers. 


My brand has evolved throughout the years but a couple of things have remained constant: professional developement, wellness   and family values. Below are a few tips on branding:

Branding tips 

Be visible.. don’t just show up, make your presence be known.  

Readiness.. have your elevator speech ready. (60 seconds to say who you are, what you can do and what you’re hoping to do next)

Add value.. what are you working on and how does that add value to your organization/business. 

Network.. make your brand known through building strategic relationships. Your network should know your skills, strength and career interest. 

Develop and manage your image.. what messages are you sending? Are they messages that will send you in the right direction? 

Self promotion..bring yourself to the representation of others without misrepresentation, hype or false promise. 


Outfit details:

Top: Zara

Jeans: Zara

Boots: Christian Louboutin 

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Weekend Warrior

   

As a working professional in corporate America, I try to get as much things done as possible on the weekends. I like to wake up early organize, run errands and squeeze in a yoga class. In my opinion it’s imperative to have interest and hobbies outside of work. Find your passion, serve others by volunteering in the community or become a mentor. A lot of people quit their full time job to follow their “dreams” because of lack of fulfillment or happiness. And thats totally fine (and brave).

 Essentially no job or career will bring you pure hapiness. At some point you may experience stress. But, its your responsibility to DECIDE to be happy. Create a work – life balance that fits you best. 

Outfit details: 
Jacket: H&M

Pants: Zara

Shoes: Steve Madden

Purse: Saint Laurent 

Body Suit: H&M