You can’t avoid a Brand its yours by default or design.. 

People will always remember you by what you represent – I learned that early. We all know what a brand is, but do we really take time to invest in our own? Often times people think that branding is only for those that own a business. However, your brand is what ultimately sets you apart from your peers. 


My brand has evolved throughout the years but a couple of things have remained constant: professional developement, wellness   and family values. Below are a few tips on branding:

Branding tips 

Be visible.. don’t just show up, make your presence be known.  

Readiness.. have your elevator speech ready. (60 seconds to say who you are, what you can do and what you’re hoping to do next)

Add value.. what are you working on and how does that add value to your organization/business. 

Network.. make your brand known through building strategic relationships. Your network should know your skills, strength and career interest. 

Develop and manage your image.. what messages are you sending? Are they messages that will send you in the right direction? 

Self promotion..bring yourself to the representation of others without misrepresentation, hype or false promise. 


Outfit details:

Top: Zara

Jeans: Zara

Boots: Christian Louboutin 

Bell Sleeve Obsession

The weather was perfect in NYC for Presidents Day weekend. Although I’ve been busy with my career, family and personal life – I couldn’t help but take a trip to the city & shoot this look.

Lately I’ve been obsessed with statement blouses. I found this perfect bell sleeve piece at Zara (it literally goes with everything.) I paired the top with boyfriend jeans to make the look casual yet chic. Below is how I styled it!


Top: Zara

Jeans: H&M

Bag: Saint Laurent

Shoes: Marc Fisher

Coat: JCREW

Xoxo Karen

Planning Ahead 

It’s the second week of December! The end of the year is creeping up on us. I think we can all agree that 2016 was one hell of a ride. Therefore, it is imperative to start planning for the year ahead. Personally I think about goal setting by September. So if you haven’t already, I encourage you to start planning for 2017. Set some goals – and crush them! 


I focus on four priorities when goal setting which include: God, family, career and health. However, be realistic about your goals or else you will set yourself up for failure and disappointment . Start off by trying to accomplish short term goals first. For example, paying off credit card balances, increasing the contribution to your savings account or getting a new job – all are manageable within a year. Take baby steps and I guarantee you will reach all your goals. 

Outfit details: Coat (zara) Bag (Celine) Track pants (Adidas) Sneakers (Adidas)